We are creating a Decentralized Autonomous Organisation (DAO)¹ with our community.
COLORS is a unique, aesthetic culture platform that aims to provide space, accessibility, and representation for all forms of creativity. Our vision is to be the world’s most impactful & purpose-driven music brand connecting people and creative disciplines.
To date, our shows have accrued over 2 billion views on YouTube, over 300 million audio streams, and are celebrated for representing exceptional performers from all around the globe. In short, we’re committed to providing a stage for non-ordinary expression.
Our study across global creatives in key cities Lagos, London, New York, Paris, São Paulo, and Seoul found 3 common obstacles shared worldwide:
The COLORS COMMUNITY DAO’s goal is to create a valuable global network, space, and funding for non-ordinary expression. Through establishing ourselves as a DAO, we will ensure principles of equitable participation in value and community autonomy are built in by default.
We dream of building a community that creates together while governing a communal treasury.
We have an interdisciplinary vision of art and culture. We bridge the audible and the visible, the verbal and the unspoken.
Artists & creatives from COLORS’ network are the primary target audience we have in mind for DAO participation. They already have a shared identity through their link to COLORS.
By uniting them, we aim to create the world’s most impactful interdisciplinary community of creatives and curators. Members will be able to participate in co-curation by helping to influence the artists that are chosen for COLORS Shows, playlists, apparel drops, etc.
We want to prioritise inclusion by removing economic barriers to participation, therefore membership is free by default so that we can stay inclusive. The community will curate its own members, focusing on bringing in creatives from a wide variety of disciplines.
The goal is not to create a paid membership model, but a membership that pays.
The COLORS COMMUNITY DAO will create value for its members through grants systems. Artists will be able to apply for a grant, work with the community on their art project, and then sell that art with a revenue split that pays both the artist and community treasury. Through recurring cycles of curation, co-creation, and monetization, the community can keep its treasury, and itself, funded.
We are currently exploring what this may look like, taking inspiration from artists like Jesse Boykins III, Allan Kingdom, and Masego who have graced the COLORS stage in the past and are now active in the web3 domain.
As a community, we align ourselves with COLORS’ social responsibility statement.
We are committed to creating an inclusive space where diverse and unique perspectives can coexist. We are passionate about amplifying original artists, connecting people on an emotional level, and using the power of art to transcend borders, languages and genres. All COLORS, no genres.
To reflect our commitment to sustainable practices, we will also find energy-efficient ways to achieve our goals, offsetting excess carbon related to our activities in the process.
These values and principles guide our decision making. In the case of sustainability and economic inclusion, we may choose to conduct certain on-chain² activities on L2s³, for lower costs related to transactions and lower environmental footprints.
Watch the corresponding COLORS Shows for the images above: